In our last blog post, we learnt that some farmers are very reluctant to embrace sustainable agricultural practices. In today’s blog post, we will go to the next logical step in that discussion: and try to figure out how governments can encourage farmers to adopt sustainable agricultural practices. And this is where we come to learn that there are, at the very least, three measures that governments can put in place to encourage farmers to adopt sustainable agricultural practices.
One way in which governments can encourage farmers to adopt sustainable agricultural practices would be by educating the farmers on the whole concept of sustainable farming. There are farmers who are simply unaware of the fact that there is a sustainable approach to farming: farmers who, for instance, don’t know that there is an alternative to using chemical pesticides, fertilizers and herbicides. There are also farmers who are unaware of the potential benefits of the sustainable farming model, and farmers who don’t know that sustainable farming can be as profitable as (and possibly even more profitable than) the unsustainable model. To the extent that the governments can educate the farmers on these things, we are likely to see more and more farmers embracing the sustainable farming model. And it shouldn’t be too hard to educate the farmers on these things. Just as a company like, say, Gap has had a reasonably easy time educating its cardholder’s on Gap card login procedures, it should be easy enough for the governments to educate farmers on sustainable farming. It is, after all, something they can already relate with. The whole thing is just a question of sensitizing the farmers.
The second way in which governments can encourage farmers to adopt sustainable agricultural practices would be by subsidizing the farmers who embrace the sustainable farming model.
The third way in which governments can encourage farmers to adopt sustainable agricultural practices would be using reward schemes. That is by setting up special reward schemes for the farmers who embrace the sustainable farming model. This can, for instance, be a scheme where the farmers who grow their crops using the sustainable farming model have their produce bought at higher prices than those who use the unsustainable model. A direct cash reward model can also be used here, to encourage farmers to embrace sustainable farming practices.